Yesterday Ford unveiled the new 2013 Ford Fusion to the media at NAIAS. Ford said that consumer’s interest in mid-sized vehicles will increase and redesigned the focus to accommodate. I love the new look of the Ford Fusion especially the front grill. Check it out for yourself.
The new 2013 Ford Fusion comes in standard, 2 Eco-Boost options, hybrid and plug-in hybrid models. The plug-in hybrid is boasting up to 100 mpg but won’t become available until the fall.
Ford executives mentioned emotional buying from consumers many times. Their research has obviously told them that consumers are looking for fashionable cars that make life easier. There are still those car enthusiast that look for what is under the hood, but many consumers simply want a stunning car with amenities to drive.
To meet the amenities need of consumers, Ford has integrated their best technology in the 2013 Ford Fusion. Ford has focused most of their technology of SYNC with MyFord Touch on keeping the drivers eyes on the road. After connecting your mobile phone to the system via Bluetooth, your contacts, your music and much more is synced to your car. Access your information with SYNC Voice Activated technology. Ford has also added a lane keeping system that vibrates the wheel when your steering seems to be veering out of its lane.
Ford isn’t saying yet which trip package will get which amenities but will be tiered in S, SE, and Titanium trims.
What do you think about the 2013 Ford Focus?
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I really like the look of the new Fusion and of course the fuel efficiency.
I am curious to see what the different engines and models will be priced at.
P.S. It was great meeting you!
Twitter: shinytoyrobots
says:
It’s kinda cool looking, and it definitely seems to be part of a wider trend towards more standard mid-sized models pushing for more attractive aesthetics. A lot of them seem to be leaning either towards a more muscle-car type appearance (which I think the Fusion is doing), or to a more agile sports car look.
I’ve generally been impressed with the earlier model Fusions that I’ve driven. Assuming that they haven’t skimped on good engineering and performance (which is still the mainstay of any car of this type I think), then the aesthetic upgrades and amenities should make it an attractive option.